Research & Validation
Built with the people we build for
Every myZoi feature is shaped with real workers and employers, in their language and their context, before it ever scales. Financial inclusion isn't a claim we make - it's how we design.
Backed by Standard Chartered
Central Bank of UAE licensed
PCI-DSS Level 1 certified security
Supports WPS salary processing
Research-led design
We design where the answers actually live
Understanding how migrant workers relate to money, technology and trust takes presence, not proximity. We spend real time in labour accommodations and the everyday places where financial decisions get made, often on a phone with 12% battery, after a 10-hour shift. That grounds every choice we make, from icon size to onboarding language.
We map financial literacy and digital confidence
We surface the trust barriers that block adoption
We close the gap between what workers need and what already exists
From the field to a finished product
Our process follows a Double Diamond: discover, define, develop, deliver, but the framework isn't the point: nothing moves until real workers have shaped it. We research inside the communities we serve, prototype fast, then test with real users on real devices after real work hours; iterating until the product is simple enough to trust.
Grounded
in real research.
Financial tools your workforce will actually use
Because we design for first-time smartphone users, multiple languages and varied digital literacy, adoption is high from day one — and the wallet, card and payroll experience your employees rely on simply works.
UI Design
A reusable component library with buttons, forms, and every pattern workers need.
Hi-fi screendesign
Every user journey mapped end-to-end with full application sitemaps.
Product design
Production-ready mobile screens tested for clarity, trust, and ease of use.
See research-led design in the product.
